Questions, questions, questions! Trade shows are full of questions. People want to know more about specific products and services. They want to know what items will be popular a year from now. However, people often have questions about the actual trade show booths! You might have a few yourself. Below, I took the time to answer ten popular trade show booth questions. Hopefully, you can find an answer to a trade show booth question that has been nagging you in the back of your mind.
What is a trade show booth?
Yes, some people wonder exactly what is the purpose of a trade show booth. A booth at a trade show is an opportunity to introduce products and services to a gathering of like-minded people. They allow people to discover new ideas and products in their industry. They also allow folks to meet new people in their industry.
How can I get a trade show booth?
You can get a trade show booth by registering with a trade show. Unfortunately, this will often cost you money. Does that bother you? It really shouldn’t. The idea is you will make back the money you spent on your booth in future sales and networking gained from your exposure at the trade show. It’s actually a really great deal. You pay a fee to have someone else organize a big party for potential customers and clients.
How do I make a booth?
Trade shows will often have a bare bones set up. They might provide you with some tables, lightening, and basic electronic equipment. The rest is up to you.
I want people to stop by my booth. How can I help make that happen?
You can sometimes pay a premium fee at a trade show for a booth located in a high traffic area. This will help make the largest number of people notice your booth. It also helps to have an appealing display. A gregarious person should also man your booth.
What on earth is a gregarious person? Why does he or she need to be in a trade show booth?
“Gregarious” is an awesome word that describes someone who likes to meet people. They are eager to talk, explain, and get people excited about new things. You need someone like this to run your booth. No one wants to be bored at a trade show.
So is a trade booth show like a carnival booth?
A little. A very little. You don’t want to be pushy. However, people do come to a trade show looking to be impressed with new ideas and products. You want your booth to capture interest. You want people to come to it and remember it when they leave. It must be engaging.
How can I make my trade show booth engaging?
First, you should always have promotional items to give away. Pens, calendars, and stickers with your information on them is always a good bet. You also need a good demonstration of your product or idea. It needs to be something they can actually hold or watch. You want to build excitement!
How many people should run a trade show booth?
You should always have at least two people. One can run the booth in case one has to leave. It also means you won’t turn people away if one of you is busy talking.
Can I visit another trade booth while running one?
Absolutely! However, you must make sure your own booth isn’t neglected.
Is there anything else I should know?
Have fun! Enjoy yourself and the opportunity to share ideas and network with your trade show booth.