Trade shows thrill me. I always have fun going to places all across the country. At the end of the year, there are can be leftover trade show funds that I have not spent. Here are some ways that I spend the money appropriately.
Each trade show I am part of, I try to have fun freebies that people actually want. Pens and candy with the company name are great publicity. Therefore, I make sure I have a lot on hand.
While candy and pens are good things, I like to spend a little more on other stuff that can at least draw people to my table. A zip drive or a bottle of water is a nice start to brining people in.
An outdated logo can look quite old and seem like I am from a previous generation. I try to update my logo every few years to make it look fresh and current.
I hate being out of fashion. Spending some leftover funds on creating a new wardrobe is a way I can look stylish and attractive. It makes a big difference for me.
I used to think that displays last the test of time. I was wrong. I like to purchase new displays because the newer models are easier to lift. Not only that, but new displays are easier to set up and take down.
Clients are what make my business thrive. When I have extra revenue, I like to send clients a thank you gift, which expresses my appreciation for their business. Some clients are completely surprised, but they like the gesture.
Although I may not need to make a big purchase for the current year, I may need to make one in a couple years. I can put some cash away in savings that can help reduce the amount I need for a future purchase.
Being the busy person I am, I do not have time to update my social media networks very often. When I can, I hire someone to write a couple of blogs and keep my networks updated and looking great.
As both of us know, we cannot do everything by ourselves. When I have the extra cash, I like to treat my team and hired help out to a nice dinner and a show. I want to show them that I care.
If I have the extra funds, I like to book another trade show. It can be worth it even though I may be going out of state and drink tons of cheap coffee.
As much as I like to be on the road, I need my beauty sleep. Therefore, I like to take a day off and go to the spa with my girlfriends. It gives me the relaxation I need before another big day at the office.
Getting the perspective of an outsider is important. I like to bring in a consultant to take a look at where I am and how I can be doing things in a more efficient way.
Expanding inventory can be a scary thing, but I like to try new brands. Although there are some risks, it is good for you and me to branch out every so often.
The latest technology can give me an edge when I am connecting with others. I like to have the best technology that is available. It keeps me current and impresses visitors who stop by my booth.
Spending money wisely makes all the difference in my business. It enables me to enjoy life and visit with you. Although it takes time to be intentional, it is worth it.