Trade shows are an excellent way to take your product from production to a household name. It’s like a fashion show. Your product must make an entrance or establish a presence at the trade show to make an impact on the world. To make this happen, you must know what people are looking for to impress them and make your product stand out. Here’s what I suggest based upon what my past experiences with trade shows.
1. Always Involve Top Management in the Planning Process
If you involve top management in the planning process, you’re more likely to get better results at the trade show. Upper management often knows what the public is seeking because they study market research, and they know the latest. If you involve them in the process, you’re more likely to make the sort of appearance that’s worthy of attention.
2. Prepare and Plan for Major Trade Shows
Keep in mind that planning properly for a trade show can take between 12 and 18 months. If you want to be a leader at the trade show, you have to prepare in advance to make a statement at the show. This means planning your display and how your product will be demonstrated and displayed.
3. Hire Friendly and Personable People to Promote Your Product
You should hire people who can promote your product. These people should have a genuine enthusiasm for your company and the product. Keep in mind that the best person to promote your product may not be the most experienced person, but it could be the biggest cheerleader for your product. Be certain the person you choose will be enthusiastic, energetic, and engaged throughout the entire trade show.
4. Use Product Demonstrations
Product demonstrations will attract a crowd. They will keep your audience engaged and help them understand how your product will benefit them in the future. This is your time to shine, and you want to make sure that everyone understands your product and its use after each demonstration.
5. Be Aware of Espionage Practices
Though we don’t like to think about it, it is a reality that espionage occurs frequently. You must know how to defend against it because it’s bound to occur. Trade shows are a place to display your best, but don’t lose your edge to the competition.
6. Know How You’ll Gather Hot Leads
You should know how you’re going to handle leads and prospects that you get during the trade show. Always have a strategy for turning leads into sales.
7. Designate a Person to Act as a Trade Show Manager
If you have a person who is your designated person to handle trade show management, you’re more likely to have a successful experience. This person should ensure that your team knows what they should be doing during an event and when someone is speaking. They will know when your should be getting leads and working the crowd and when you should be promoting the company’s name and image.
Seven Changes You Can Make to Make Your Trade Show a Hit
Once you make these changes, you’ll have a step ahead of the competition. You just have to implement the tips and monitor progress throughout the show to ensure that you get the best outcomes possible. It’s not difficult, but it does require persistence. Get out there and show us how to create the best trade show experience possible.